Privacy Policy

Welcome to Vybe. We ("Vybe," "we," "us," or "our") are committed to protecting your privacy and ensuring you have a secure experience when using the Vybe mobile application (the "App") and our related services. This Privacy Policy outlines how we collect, use, process, share, and safeguard your personal information.

By downloading, accessing, or using the App, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy.

1. Information We Collect

We collect information about you in three main ways: information you provide directly to us, information collected automatically through your use of the App, and information from third-party sources.

A. Information You Provide Directly

• Account Information: When you create an account, we collect your email address, password, and display name.
• User Content (Wardrobe Data): We collect the photographs of clothing you upload or capture using the App. We also collect the associated metadata you provide or edit, such as item categories, colors, brands, and "style tags."
• Lookbook & Chat Data: We collect your saved outfits ("Lookbook"), your interaction history (likes/dislikes of daily suggestions), and the messages you send to the AI Stylist.
• Profile Preferences: Information regarding your laundry cycles, background processing preferences, and UI theme selections.

B. Information Collected Automatically

• Device Information: We collect information about the device you use to access the App, including the hardware model, operating system, unique device identifiers (including Apple IDFA or Google Advertising ID), and push notification tokens.
• Usage Information: We collect data regarding your interaction with the App, such as the frequency of scans, features utilized, and timestamps of your visits.
• Crash and Error Logs: If the App crashes, we may collect diagnostic data to help us identify and resolve bugs.

C. Information from Third Parties

• Authentication Partners: If you choose to log in using Google Sign-In or Apple Sign-In, we receive basic profile information (such as your name and email) from those providers.
• Payment Processors: If you subscribe to our Premium tiers (Main Character or Iconic), your payment is processed by Apple or Google (facilitated by RevenueCat). We do not collect or store your raw credit card information; we only receive subscription status tokens.

2. How We Use Your Information

We process your personal information for the following purposes:

• To Provide the Service: To maintain your digital wardrobe, generate AI style recommendations, and operate the Chat Stylist.
• To Improve the App: To understand usage trends, fix bugs, and develop new features based on aggregated data.
• To Communicate With You: To send push notifications regarding background processing completion, daily style updates, and essential account alerts.
• To Serve Advertisements: For users on the "Fit Check" (Free) tier, we utilize Google AdMob to display advertisements. AdMob uses device identifiers to serve ads that may be relevant to your interests.
• To Process Transactions: To manage your subscription tier, unlock premium features, and validate developer codes.

3. Artificial Intelligence & Image Processing

Vybe relies heavily on cutting-edge Artificial Intelligence (powered by Google Vertex AI and Gemini) to identify your clothing and generate style advice.

• Image Analysis: When you upload a photo, it is securely transmitted to our backend and processed by AI models to extract details like category, color, and pattern.
• No Unauthorized Training: The images you upload are processed strictly to provide the service to you. Your personal clothing images are NOT used by Google to train public foundation models, in accordance with Google Cloud's enterprise data privacy terms.
• Virtual Try-On (VTO): If you utilize the visualization tools, your selected images are temporarily processed by generative models to create composite outfit images.

4. How We Share Your Information

We do not sell your personal information to third parties. We only share your data in the following circumstances:

• Service Providers: We share data with trusted third parties who provide essential infrastructure. This includes Google Cloud Platform / Firebase (for database hosting and serverless functions), Google AdMob (for ad serving on free tiers), and RevenueCat (for subscription management).
• Legal Requirements: We may disclose your information if required to do so by law, court order, or governmental request.
• Business Transfers: In the event of a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred to the acquiring entity.

5. Data Retention and Deletion

We retain your personal information for as long as your account remains active. You have the right to request the complete deletion of your Vybe account and all associated data at any time.

How to delete your account:

• Option 1 (In-App): Navigate to Settings > Account > Delete Account inside the Vybe app.
• Option 2 (Web/Email): Email support@vybeme.app from the email address associated with your account requesting complete data deletion.

Data that will be deleted:

Upon initiating the deletion process, our automated systems will immediately and permanently delete:

• Your Authentication profile (Email, User ID)
• Your entire Digital Wardrobe and all uploaded clothing images
• Your Lookbook, Outfit History, and AI chat history
• Your Daily Usage logs and Calendar Events

Retention Period: Data deletion begins immediately upon request and your digital footprint is permanently wiped from our active servers and storage buckets within 24 hours.

6. Your Privacy Rights (GDPR & CCPA)

Depending on your jurisdiction (such as the European Economic Area, UK, or California), you may have the following rights:

• Right to Access & Portability: You can request a copy of the personal data we hold about you. You can utilize the "Request My Data" feature in the App settings.
• Right to Erasure ("Right to be Forgotten"): You can delete your account and all associated data at any time.
• Right to Rectification: You can edit your wardrobe data and profile information directly within the App.
• Right to Opt-Out: If you are on the free tier and wish to opt-out of targeted advertising, you can do so via your device's operating system settings (e.g., Apple's App Tracking Transparency or Android's Ads settings).

7. Data Security

We implement commercially reasonable technical and organizational measures to protect your data, including HTTPS encryption in transit and Firebase's secure Firestore rules and Storage tokens at rest. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

8. Children's Privacy

Vybe is not intended for individuals under the age of 13 (or 16 in certain European jurisdictions). We do not knowingly collect personal information from children. If we become aware that we have collected such data, we will take immediate steps to delete it.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. If we make material changes, we will notify you via a prominent notice in the App or via email. Your continued use of the App following the effective date of the updated policy constitutes acceptance.

10. Contact Us

If you have any questions, concerns, or data requests regarding this Privacy Policy, please contact our Data Protection Officer at:

Email: support@vybeme.app